The department of Agriculture and Rural Development protects the water and land in rural Alberta for agriculture, markets Alberta farm and food industry products, and gives money to farmers during drastic events that affect their income, such as droughts.
Plain Language in a Communications Plan
The department identified and brought together key communicators from each branch in 1994 to promote plain language. These people shared information with all other staff within their branch. There are 55 key communicators among the 12-1300 staff members.
The department hired a consultant to evaluate the forms used by the department, to survey the users of forms, and to provide staff training. Training included train-the-trainer aspects and led to the development of peer reviewers and plain language resource people within the department.
Monitoring and evaluation of plain language communications is done through surveys with audiences the department is trying to reach.
The focus on plain language within Alberta Agriculture and Rural Development is led by the human resources division. It emphasizes plain language within the department, as well as with the public.
The guidelines for the key communicators describe successful communication as:
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